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The global scale of mobile connectivity is
triggering a new wave of next-generation innovation that
will address some of the planet’s most pressing issues
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Ericsson’s renewed purpose and vision
addresses the company’s role in these developments and
envisions the positive impact of limitless connectivity on
people, business and the planet
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As part of the launch, Ericsson is rolling
out a series of stories, in print and digital media, that
showcase the future of limitless connectivity
A seismic technology shift is underway around the
world, with Ericsson forecasting 3.5 billion 5G subscriptions
and 60 percent global 5G population coverage by 2026. The scale
of this technology shift is going to unleash an entirely new
wave of innovation to address some of the planet’s most pressing
issues.
To capture the emerging opportunities, Ericsson
today launches its new purpose and vision.
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Our purpose:
To create connections that make the unimaginable possible
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Our vision: A
world where limitless connectivity improves lives, redefines
business and pioneers a sustainable future
Börje Ekholm, President and CEO, Ericsson, says:
“For almost 150 years our technology has transformed nearly
every sector of society. The networks we build have already
connected billions of people and soon they will connect almost
anything and everything. This era of hyper connectivity is going
to help to address major global challenges like climate change
and digital inclusion.”
Ekholm continues: “Our new purpose and vision is
anchored in the company’s values of respect, professionalism,
perseverance and integrity. We remain steadfast in our efforts
to foster a culture of integrity by embedding our values into
all ways of working. This important work continues, and we are
committed to creating greater accountability, trust and respect
with our people, customers and stakeholders, while ensuring
sustainable success for the company in the future.”
A positive force in society
Connecting billions of people has delivered
countless social and economic benefits. Ericsson’s research, for
example, shows that by 2030 digital technologies can reduce
greenhouse gas emissions across industries by 15 percent.
Looking ahead, Ericsson’s vision imagines a world
where limitless
connectivity improves lives, redefines business and pioneers a
sustainable future.
“Our vision imagines the future we can help to
create for people, business, and the planet,” says Stella
Medlicott, SVP and Head of Group Function Marketing and
Corporate Relations, Ericsson. “Connectivity is key to reducing
human impact on the planet and will help bridge the digital
divide, but we also see the potential for our technology to
touch even more parts of society. This is where things really
get interesting.”
As part of this, Ericsson is today launching a
new look and feel for its brand as well as a series of future
scenarios it believes will emerge in an era of hyper
connectivity:
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Enabling new ways of learning – by
connecting every learning establishment and every learner.
Future workforces will be increasingly more dependent on
digital technologies for life-long learning and upskilling
while mobile networks will deliver quality education to
every school regardless of location.
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Redefining business – by
reducing risk and time-to market while creating huge
efficiencies and opportunities across the value chain.
Entire business models will be transformed by limitless
connectivity using real-time data that feeds instantly into
design and manufacturing processes.
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Reimagining entertainment – through
an internet of senses that blends virtual and real worlds
together. Imagine live game data superimposed in front of
your eyes or the ability to experience the sound, touch and
smell of live game action – from the comfort of your sofa.
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Tackling the climate crisis – by
using technologies such as 5G, AI and IoT to drive
decarbonization, meet international targets and help limit
global warming to 1.5 degrees above pre-industrial levels.
A prerequisite for all of these scenarios remains
reliable, secure, and high-quality mobile network
infrastructure. The 5G platform that is currently being rolled
out around the world is a fundamental, first step in helping to
build this future digital society.
In 2020, Ericsson successfully completed its
financial turnaround, delivered on its financial targets and
established a leadership position in 5G. Since then, the company
has reinforced its focused business strategy with added growth
ambitions, both in the core business segments and the emerging
enterprise space. The company’s vision underpins this strategic
journey and reinforces Ericsson’s position as technology leader.
https://www.ericsson.com/en
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